Digital signage dramatically increases business/awareness. IoT, combined with cellular networks, eliminates past problems and opens new market opportunities. Success requires the right network foundation, one built for the demands of IoT—Aeris Fusion IoT Network
We’ve come a long way from sandwich boards and highway billboards. Today, digital signage, also called dynamic signage, consists of video or multimedia content, displayed in public places for informational or advertising purposes. The worldwide digital signage market is expected to grow to more than USD $25 billion by the end of 2020 and to expand to more than $36 billion by 2026. In Europe, the signage market is expected to grow from $4.8 billion (2018) to more than $7.5 billion by 2025, driven mainly by increased spending in the electronics, automotive, and healthcare sectors.
Digital signage can deliver location-based, real-time data, notifications, announcements, or services. Screens can talk to wearable fitness trackers and update advertising displays on-the-fly. Display boards can send out beacon messaging, re-acting to changing elements, such as weather, traffic, or even local store sale events. For instance, if the weather is rapidly changing, alerts immediately can replace older messaging and provide vital public information. Others maybe display local shops selling umbrellas. Now picture those ads instantly changing as the day progresses, such as a fast food restaurant switching menus, advertising specials, or local markets offering 1-2-hour specials that change throughout the day. As conditions or events change, so can the messaging.
Finding the right network is crucial. Almost as crucial as finding the right provider. Migrating digital signage to a cellular 4G LTE network is a relatively fast and cost-effective process. But not all networks offer the same capabilities. The key is to deploy a robust IoT backbone built upon all new levels of internetworking capabilities.
Aeris Fusion IoT Network’s digital signage solutions offer speed and transfer rates that dwarf other providers. Our networks require less setup and maintenance, and the ability to integrate cloud storage and remote management enables seamless scalability with remarkable flexibility.
The Aeris Fusion IoT Network is an intelligent solution for connecting IoT devices across 2G, 3G, LTE, LTE-M, and NB-IoT, and is the first-ever intelligent 5G-ready solution designed to enable innovation specifically for LTE-M deployments. With more than 14M units under management, this network provides flexibility across carrier networks and technologies, thereby delivering better performing device connectivity; deep control and visibility to streamline and simplify operations; and connectivity-aware application functionality to harmonize next-gen applications and network data.
As stated, not all providers offer the same capabilities. This is especially true when it comes to data and device security. The network must be the first line of defense. The Aeris Fusion IoT Network does that, and a lot more. For example, Aeris ConnectionLock™ prevents access to unauthorized endpoints or IP addresses. If a SIM card gets stolen from a device, that SIM card can connect to no other IP address or URL. Connectivity-Aware OTA APIs enable updates to thousands of IoT devices at once, saving time and limiting technicians in the field. Security software patches, messaging, and times of operation all can be scaled in a highly rapid manner. Additionally, Aeris OTA capabilities provide a 50% reduction in OTA completion times and a 50% reduction in failure rates and data costs.
When you’re ready for a high data LTE connection for your digital signage application, call Aeris, a global connectivity provider with more than 14 million devices on network, handling more than four billion IoT messages per day, and connectivity reach in more than 190 countries.
